Launched in September 2019, Unibet is the 17th sportsbook to go live online in New Jersey. Unibet, owned by the global gaming giant Kindred Group, is an established bookmaker with over two decades of experience online. Does Unibet bring anything new to the sports betting market online in New Jersey? Well, it certainly has brought a highly polished product to the table. Moreover, there are some excellent one-of-a-kind promos, including a generous no-deposit free bet offer just for registering. That alone is reason to check out Unibet. First, though, read our extensive betting site review.

Unibet has built itself a global reputation and is part of the massive Kindred Group, which trades on the Swedish Stock Exchange. The brand is well-respected in the gaming industry, registering more than a million accounts globally. Indeed, Unibet is regarded as a pioneer of online sports betting in a similar vein to Bet365.

For the New Jersey sportsbook, Unibet has partnered with The Hard Rock Casino Atlantic City for licensing purposes. The Unibet sportsbook is regulated and licensed by the New Jersey Division of Gaming Enforcement. Betting software for the betting app and website is provided by Kambi, another industry leader in software solutions. Transactions made on Unibet’s products are secured by 128-bit SSL encryption, which is verified by Trustwave.

As for the brand’s reputation among New Jersey bettors, it’s perhaps a bit early to tell, given its recent launch. However, the early signs are that it has been welcomed as a fine edition to the sports betting fold in the state. Other review sites have highlighted excellent promotions and competitive lines among Unibet’s highlights.

All bases are covered in terms of payment methods, including PayPal and the option for Cash at Cage at the Hard Rock Casino Atlantic City. Processing times for withdrawal is 24 hours, which is standard for the industry.

You can access the Unibet mobile betting through a mobile phone or tablet. However, we would definitely recommend downloading the Unibet app to your handset as there are some restrictions on real money wagers on the mobile site. You can download the iOS Unibet betting app through the Apple Store. For Android devices, you must go to the Unibet mobile site using your handheld tablet or smartphone. Make sure you have checked “unknown sources” on your security settings, then simply click the download button from the top of the page.

The app mimics the desktop betting site in style and layout. This means that the layout is both smart and functional. There isn’t the overload of information on screen that can sometimes blight sports betting apps, and the smooth functionality and clever compartmentalization means placing bets and accessing account info from your device is easy. The mobile live betting platform is also excellent, and we experienced no bugginess or lag when using it. Overall, a handy and smart app that offers bettors everything they could ask for from a mobile betting experience.

The Unibet new player betting welcome offer is a two-tiered promotion. To start, you can receive two x $10 free bets just for registering an account – no deposit is necessary. Normally this kind of free bet sign up bonus comes with lots of conditions attached, but that isn’t the case here. Your free bets will be credited to your account instantly after registration has been completed. The $10 stake is not returned with either of the free bets; apart from that, any winnings are yours, paid in real cash to do with as you wish.

The second stage of Unibet’s welcome offer is a risk-free bet up to $250. This is a 100% matched cash back offer on your first bet if it loses. The minimum deposit and wager for this bonus is $10, and the maximum is $250. Again, the promotion is remarkable for its lack of terms and conditions. If your bet – on any sport – loses, you will receive the stake back in cash.

This two-tiered welcome offer from Unibet is, in our opinion, one of the most generous betting promotions for New Jersey sports bettors. The first free bet offer is particularly useful for those who have never experienced online sports betting before, as it comes at no risk to your wallet. No promo code is necessary for either promotion.

Other Unibet sports betting promotions are also quite attractive. We particularly like the $100K Pigskin Parlay Promotion. It works like this: Place a 6-team parlay bet on pro football spreads (NFL, College Football) during the game week; if your bet wins, it will be settled as normal. However, if each of your teams beats the spread by an additional 9.5 points or greater, you will be given an additional $100K. The promotion requires a minimum bet of $10, and you can enter up to three times per week. If multiple bettors win the spread, the $100K will be shared.

Unibet has other strong promotions, such as a weekly parlay boost which comes in with a generous extra 30% on 5-team parlays and above (minimum odds apply). However, if we could offer one criticism of Unibet it’s that, unlike the majority of NJ online sportsbooks, it does not have a dedicated boosted odds section for daily sports. Still, the range and quality of promotions on offer arguably makes up for this.

As we mentioned earlier, Unibet has partnered with betting software specialist Kambi to create the online sportsbook. The result is a functional and easy-to-use site, which ticks all the boxes in terms of betting experience. A minimalist approach has been taken to the design, which, while a matter of taste, will be attractive to those who don’t like to wade through 100s of betting lines and pop up banners to place their bets. You can access Unibet’s online casino through the sportsbook. No new account registration is required, and you will have a choice of several extra bonuses for the casino.

As for the range of sports covered, Unibet comes up with 16 different sports. Betting on all major US sports leagues is, of course, offered, as well as a wide range of college sports. Coverage of more niche sports like cricket, rugby, darts and cycling is also available. The amount of betting markets for each sport is also very impressive. It includes teasers, round-robins and a massive selection of props bets. For instance, a typical NFL game will have over 150 unique betting lines. Even low-key games, such as alower league German soccer match, will have dozens of unique betting lines.

As for odds competitivity, we decided to pick a random event – the 2020 US Masters golf tournament – and see how Unibet measured up against several prominent NJ sportsbooks, including FoxBet, BetAmerica and FanDuel Sports. We found that Unibet had at least the joint-best price for many of the top players, including Brooks Koepka (the pre-tournament favorite), Rory McIlroy, Jordan Spieth and Justin Rose. Comparisons of betting lines in individual NFL and NBA games also showed Unibet to be a competitive online bookmaker.

Like the rest of the sportsbook, the live betting platform offered by Unibet is smartly laid out and easy to use. All sports offered for pre-game betting are available to bet on live, although Unibet arguably lags behind some of the other NJ sportsbooks in terms of the number of live events in minor sports. Still, all major events sports events are covered. Moreover, each live event has a decent selection of betting lines. For example, a typical ATP tennis game will have at least 40 live betting lines. We also like Unibet’s signature Action Betting feature, which allows you to place rapid bets on game events such as the winner of the next point in tennis. Indeed, the live betting software is fast, reliable and sleek on both the desktop site and betting app.

The best live betting experience should always be complemented by a wealth of stats and updates. Unibet does well in this department, with scores, plays and other information all updated in real time. The majority of in-play betting events are accompanied by infographics, showing the ebb and flow of the game. Detailed information on the game is also accessible as a running commentary. Like most of New Jersey’s sportsbooks, Unibet has not yet been able to offer the comprehensive free live streaming of sports events that can be accessed in other parts of the globe. This is an evolving process, however, and Unibet has indicated that it aims to expand this streaming service. We will monitor that situation and report back.